Toyota Is De-Volkswagenifying the Air in California

Toyota is teaming up with Clear Channel Outdoor Americas to help clean California’s air with a billboard advertising its hydrogen-powered Mirai fuel cell sedan.

From April 3 to May 28, a total of 37 billboards in Los Angeles and San Francisco will filter smoggy air, thanks to the titanium dioxide-coated vinyl used in the sign.

While Toyota missed an opportunity to explicitly rub salt in a certain rival’s wounds, this is nonetheless a pleasant change of scenery in the automotive world, especially considering all of the Volkswagen emissions scandals of the past couple of years.

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Autosavant.com Catches Chrysler Advertising 7.9 MPG

God bless the internet: nothing escapes its notice. Autosavant is a relatively small blog, operated as a labor of love by a bunch of passionate car guys who take time off from their “real jobs” to review cars, comment on auto news and, in this case, catch companies making sloppy mistakes in their advertising. Autosavant’s Editor-in-Chief, occasional TTAC commenter and all-round nice guy Chris Haak did just that with a new Chrysler 300 ad in Automobile Magazine, finding that the Wieden + Kennedy spot shows a 300 displaying 7.9 MPG on its trip computer. Haak writes

Now take a look at the closeup of just the dash below. From the angle of the tach needle, it’s clear that the car is idling (and in reality, had probably been doing so for quite some time during the photo shoot). On the right side, you’ll see the fuel gauge, which is a small circular inset at the bottom of the speedometer. It’s shown at a bad angle in the photo, but it appears to be marking somewhere above three quarters of a tank of gas. Then look at the DIC between the gauges. The trip computer is clearly displaying the fuel economy, and it’s showing a 7.9 MPG average, and a DTE of 60 miles…

Of course the car was idling for a while to get such poor mileage It’s just that it’s kind of a shame that the agency that did such a great job with the “Imported from Detroit” Super Bowl commercial for the 200 could have easily figured out a way to display something other than an embarrassingly low average fuel economy number on the display, or at the very least, photoshop a “1″ or “2″ in front of the 7 so that it showed 17.9 or 27.9.

You know what rated at about 7.9 MPG? A Bugatti Veyron on the EPA’s city cycle. Usually we take issue with advertisements that stretch the truth, but as Haak points out, in this case a lie would have been more accurate.

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What Is Dodge, And Can Wieden + Kennedy Explain It?

Based on these teasers for Dodge’s much-anticipated 60-second Super Bowl ad, we’d have to say they’re still working it out. One thing is for certain: if the point of spinning off the Ram brand was to broaden Dodge’s appeal, the new ad wizards aren’t trying hard enough. The ad above, like most of the latest tranche of Dodge ads, is from the old-school, knuckle-dragging, truck-alike, gender-role-based marketing school. In short, the new Dodge is nothing new…

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Fiat Indulges In More Advertising Brand Engineering

The very first post-bankruptcy, Chrysler-brand advertisement was a true re-badge, literally replacing Lancias with Chryslers in the exact same advertisement. The second spot, which we ran yesterday, was a vague, year-end spot emphasizing history and heritage while showing only one modern car. Though it’s not a strict re-badge like the Lancia ad, the new Chrysler ad is, at the very least, based on some serious platform-sharing. Specifically the ad above, an Italian-language spot for the Fiat Group, is thematically identical to the Chrysler ad.

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  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.