Trucks make money. A lot of it. Witness the relentless march of average transaction prices, hauled into the stratosphere by all things with a Crew Cab and four-wheel drive. Manufacturers have yet to find the ceiling so, spurred by consumer demand and financial reward, they continue to crank out ever-more outrageous (and expensive) variants.
This time, it isn’t the latest Platinum Southfork Rhodium Kryptonite festival of leather and wood. Chevy, keen to take some of Ford’s lunch, has been rumoured to be building a true competitor to the mighty F-150 Raptor. The race truck you see here is the best indication yet that someone on the Silverado team has dirt under their fingernails.
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- Ajla GM didn't do this even when Corvette sales and cocaine use were at their peak.
- Dwford How many more wealthy performance car buyers does Chevy think they can drag into their showroom full of middle of the road crossovers? I guess they will find out
- SCE to AUX It's been done before, with varied success:Ford --> LincolnHyundai --> GenesisGM --> XLR (Cadillac), ELR (Cadillac)VW Touareg --> Porsche CayenneI suspect GM is trying to avoid the Mustang fiasco (which is working for Ford, BTW), by not making the Corvette name a sub-brand - only its hardware.(In the Mustang's case, YTD 46% of "Mustang" branded vehicles are the Mach-E, but they share no hardware. GM's plan is much different and less controversial.)Back to the sub-brand: the XLR and ELR experiments were total duds, borrowing hardware from the Corvette and Volt respectively. Both sullied Cadillac's name - not Chevy's.
- Art Vandelay I don’t care what they do with the brand. But I do want to see how a mid engined platform spawns a 4 door and a crossover
- Varezhka If they’re going to do this, might as well go all the way and make it a standalone brand instead of a Chevy sub-brand. They already have a unique emblem, after all. Shouldn’t there be enough empty former Hummer, Saab, or Cadillac dealer showrooms to house them?