#ZR2Bison

Chevrolet has finally unveiled the production version of a model bearing a name it trademarked quite some time ago. The Colorado ZR2 Bison is an extra-brawny variant of Chevy’s off-road truck — a collaboration between General Motors and aftermarket manufacturer American Expedition Vehicles (AEV).

It was clear to everyone and their mother that GM was prepared to further plumb the butch end of the midsize truck market. Recall the Colorado ZR2 AEV SEMA concept from the 2017 SEMA show. Certainly, with Toyota planning upgrades (including a snorkel) for its 2019 Tacoma TRD Pro, the domestic automaker wasn’t about to see the Colorado positioned as an also-ran.

Looking at the Bison, it seems GM took Ford’s 2018 Detroit auto show put-down to heart. “Real trucks don’t have fascias,” said soon-to-be-ousted North American president Raj Nair.