Snorkel-Measuring Contest: Chevrolet's Colorado ZR2 Bison Comes Gunning for the Toyota Tacoma TRD Pro

Chevrolet has finally unveiled the production version of a model bearing a name it trademarked quite some time ago. The Colorado ZR2 Bison is an extra-brawny variant of Chevy’s off-road truck — a collaboration between General Motors and aftermarket manufacturer American Expedition Vehicles (AEV).

It was clear to everyone and their mother that GM was prepared to further plumb the butch end of the midsize truck market. Recall the Colorado ZR2 AEV SEMA concept from the 2017 SEMA show. Certainly, with Toyota planning upgrades (including a snorkel) for its 2019 Tacoma TRD Pro, the domestic automaker wasn’t about to see the Colorado positioned as an also-ran.

Looking at the Bison, it seems GM took Ford’s 2018 Detroit auto show put-down to heart. “Real trucks don’t have fascias,” said soon-to-be-ousted North American president Raj Nair.

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  • 3SpeedAutomatic "...to make room for reality TV reruns..."What an insult!! Shows how far broadcast TV will stoop for a few extra bucks.I much appreciate Jay for keeping the "motor head" world alive in a Zoom society. However, maybe it's time for him to retire or semi-retire. There's enough material for him to do YouTube with most auto related companies willing to underwrite....but the number of shows would be at his own pace.I wish him well!!
  • Gregtwelve I had an '88 Turbo Coupe with 5 spd bought used and really liked it. I loved the looks, it had decent power for the time and a nice interior. Unfortunately the head gasket went at around 60K miles. I repaired it myself and sold it.
  • Mattwc1 I bought a Maverick specifically because I wanted utility and great fuel economy. My wife has a RAV4 hybrid that we really like. I think Toyota would print money with a smaller RAV4 based truck.
  • Varezhka Dunno. Looking at Maverick and Santa Cruz, having the engine in the front of the driver and a crew cab layout will mean the rear bed will be about the same size as kei trucks. And it will still be more than 16ft long. I'd rather get a Tacoma and/or a Hilux at that point.If we actually want a small truck with usable bed, it will have to be cab over layout with standard cab like Toyota TownAce Truck. We already know how popular that would be, even without getting into federal safety requirements.
  • SCE to AUX "Its militaristic, drab fortress presence, is some sort of reflection of the times."Very insightful comment in your excellent summary. The Cybertruck vs Hummer EV comparison tests will be enjoyable, sure to enflame their fans.