With the next-generation 2020 Toyota Highlander now riding atop a new platform, the manufacturer has decided to grow its sport-adjacent XSE trim level by throwing it into mix for the 2021 model year. The model took a bow at the Chicago Auto Show on Wednesday.
Settling between the XLE and Limited trims, XSE uses the same 3.5-liter V6 (295 horsepower, 263 lb-ft of torque) that’s now found in all non-hybrid Highlanders. The performance boost come by way of suspension upgrades and a few tweaks to the electrically assisted power steering unit. Everything else is cosmetic, but Toyota believes it will all come together to create a sportier driving experience.
The automaker says it’s giving the model the “XSE treatment,” adding it’s aimed at “people who need SUV practicality but really miss driving sport sedans.” While we’re not sure how much overlap exists between Highlander shoppers and sports-sedan enthusiasts, semi-sporting packages and trim lines are standard practice these days. They must hold some level of appeal, or manufacturers wouldn’t insist on dangling them in front of us.
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- Jwee I think it is short sighted and detrimental to the brand. The company should be generous to its locked-in user base, treating them as a resource, not a revenue stream.This is what builds any good relationship, generosity to the other partner. Apple does with their products. My iPhone is 5 years old, but I keep getting the latest and greatest updates for free, which makes me feel valued as a customer and adds actual value. When it is time for a new phone, Apple past treatment towards me certainly plays into my decisions (as did BMW's - so long subscription extracting pigs, its been a great 20 years). Imagine how much good will and love (and good press) Polestar would get from their user base if they gave them all a "68 fresh horses" update overnight, for free. Brand loyalty would soar (provided their car is capable).
- ToolGuy If I had some space I would offer $800 and let the vehicle sit at my place as is. Then when anyone ever asked me, "Have you ever considered owning a VW?" I would say "Yes."
- ToolGuy In the example in the linked article an automated parking spot costs roughly 3% of the purchase price of the property. If I were buying such a property, I would likely purchase two parking spots to go with it, and I'm being completely serious.(Speaking of ownership vs. subscription, the $150 monthly maintenance fee would torque me off a lot more than the initial acquisition cost.)
- ToolGuy "which will be returned as refunds to citizens of the state" - kind of like the Alaska Permanent Fund? Make the amount high enough and I will gladly move to California to take advantage (my family came close to moving there when I was a teen, and oodles of people have moved from CA to my state, so I'm happy to return the favor).Note to California: You probably do not want me as a citizen.
- ToolGuy Nice torque figure.