Honda Making English Its Official Language by 2020

In its 104-page annual sustainability report, Honda announced it would make English its official language by 2020, requiring all interregional communication be conducted in English. Similarly, English-language proficiency would be a requirement for promotion to management. The new mandate appears on Page 70 of the report.

Despite burying the lede, it’s a seismic change for the Japanese company. According to Automotive News, five years ago then-boss Takanobu Ito said — possibly in Japanese — that making English the official language of Honda was “stupid.” Five years from now, presumably all of Honda’s workforce, which includes more than 200,000 people — nearly three-quarters of it outside of North America — will be speaking the language.

Read more
Question Of The Day: What Do You Want To Be When You Grow Up… Car Wise?

Another day at the office. Like most drones on a Friday afternoon, you’re wasting your time playing on the Internet. Thanks to a mid-level job that requires more presence than productivity.

The smell of slightly burnt coffee and the din of florescent lights is already starting to kill your weekend mojo. This is the time when you usually take a bit of the vodka that’s hidden under the lock and key of a nearby file cabinet, and mix it into whatever drinkable substance strikes your fancy at the soda machine.

You open the drawer and…. huh? Who put some Colt 45 malt liquor in there? Ice cold. Wow.

You pause for a second. Pop it open, and before you know it.

Read more
The Neighbour's Truck

Eric’s a pretty decent bloke. A retired teacher and UK import, he’s been living on our little block since 1968. Always quick with a wave or a clap on the back, he and his wife were first at our door to welcome us into the neighbourhood, gift-basket in hand. Since then, he’s been the consummate gentleman, nodding attentively when I’m describing my plans for the place, never intrusive, respecting our privacy but always politely interested in how we’re doing. The perfect neighbour: Fred Rogers could take lessons.

On the other hand, I wouldn’t care if he was a semi-reformed axe-murderer with a peacock-sanctuary in the backyard and a penchant for three a.m. amateur bagpipe practice – he’s got a pickup truck.

Read more
  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.