A Different Perspective On The DaimlerChrysler Merger

My 25-plus years as a Big Time Auto Industry Executive afforded me many memorable moments. It would be difficult to single out one example, but I may be the only person on earth who has shaken hands with both Soichiro Honda and Derek Kreindler.

As for the low point of my career, there is no contest: the morning of May 7, 1998, four months after I joined Mercedes-Benz Credit Corporation. That was the day it was announced Daimler-Benz had merged with the Chrysler Corporation.

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  • Jalop1991 the Honda eeny? WTF?Drugs are bad, mmmmkay?
  • ToolGuy These would have sold better with a more prominent grille design.Source: BMW
  • Cprescott Not legal. Executive branch cannot fund jack. This is Congressional authority.
  • FreedMike I'm sure it's a nice enough car, but dear Lord, are these ugly, and it's a lot worse in light colors.
  • Fred If the guy behind me had auto braking maybe he wouldn't have rear ended me and totaled my car. Even with insurance it would of saved me $10g and I'd still have my safe driving discount.