Our friend Mr. Baruth is on a bit of a motorcycle kick lately and, while he’s not quite ready to cruise the interstate highways on a Honda Gold Wing, he recently described the Wing as “one of those brilliant products that both defines a market segment and then comes to utterly dominate it.”
The same could be said for another two-wheeler, though one that couldn’t be more different from the Gold Wing. I’m talking about the Vespa scooter: Introduced in war torn Europe in 1946 and used as basic transportation by Italians rebuilding their country, the Vespa scooter became a bit of a fashion statement by the 1960s (and an essential accessory for the Mod craze in England). It’s been adopted by the developing world as basic transport in the decades since then, and is once again becoming a fashion statement in the 21st century. Virtually every motor scooter made in the last 70 years has followed the Vespa’s template.
This post, however, isn’t about a Vespa scooter. It’s about a Vespa car.
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- Ajla GM didn't do this even when Corvette sales and cocaine use were at their peak.
- Dwford How many more wealthy performance car buyers does Chevy think they can drag into their showroom full of middle of the road crossovers? I guess they will find out
- SCE to AUX It's been done before, with varied success:Ford --> LincolnHyundai --> GenesisGM --> XLR (Cadillac), ELR (Cadillac)VW Touareg --> Porsche CayenneI suspect GM is trying to avoid the Mustang fiasco (which is working for Ford, BTW), by not making the Corvette name a sub-brand - only its hardware.(In the Mustang's case, YTD 46% of "Mustang" branded vehicles are the Mach-E, but they share no hardware. GM's plan is much different and less controversial.)Back to the sub-brand: the XLR and ELR experiments were total duds, borrowing hardware from the Corvette and Volt respectively. Both sullied Cadillac's name - not Chevy's.
- Art Vandelay I don’t care what they do with the brand. But I do want to see how a mid engined platform spawns a 4 door and a crossover
- Varezhka If they’re going to do this, might as well go all the way and make it a standalone brand instead of a Chevy sub-brand. They already have a unique emblem, after all. Shouldn’t there be enough empty former Hummer, Saab, or Cadillac dealer showrooms to house them?