Toyota is updating the 2020 4Runner with more safety tech, infotainment options, and a compelling new trim. Based on the TRD Off-Road Premium trim, the 4Runner Venture Edition ditches the chrome to furnish customers with the ever-popular blacked-out experience. Mirrors, door handles, badging, and rear spoiler are all swapped for the darkest hue available.
The rest of the package plays to the body-on-frame 4Runner’s strengths. Toyota has fitted a Yakima Megawarrior roof rack as standard equipment as the vehicle’s crown jewel. Venture Editions also receive gunmetal 17-inch TRD wheels, while removing all other exterior references to Toyota Racing Development. The manufacturer suggests this provides the trim with “a cool, minimalist look,” and we find it difficult to disagree.
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- Ajla GM didn't do this even when Corvette sales and cocaine use were at their peak.
- Dwford How many more wealthy performance car buyers does Chevy think they can drag into their showroom full of middle of the road crossovers? I guess they will find out
- SCE to AUX It's been done before, with varied success:Ford --> LincolnHyundai --> GenesisGM --> XLR (Cadillac), ELR (Cadillac)VW Touareg --> Porsche CayenneI suspect GM is trying to avoid the Mustang fiasco (which is working for Ford, BTW), by not making the Corvette name a sub-brand - only its hardware.(In the Mustang's case, YTD 46% of "Mustang" branded vehicles are the Mach-E, but they share no hardware. GM's plan is much different and less controversial.)Back to the sub-brand: the XLR and ELR experiments were total duds, borrowing hardware from the Corvette and Volt respectively. Both sullied Cadillac's name - not Chevy's.
- Art Vandelay I don’t care what they do with the brand. But I do want to see how a mid engined platform spawns a 4 door and a crossover
- Varezhka If they’re going to do this, might as well go all the way and make it a standalone brand instead of a Chevy sub-brand. They already have a unique emblem, after all. Shouldn’t there be enough empty former Hummer, Saab, or Cadillac dealer showrooms to house them?