Reborn Borgward Hires Walker As CEO, Debuting New Model In Frankfurt

Fifty-four years ago, German automaker Borgward’s sun set. With former Daimler exec Ulrich Walker at the helm of the revival, its sun may yet rise again.

Prior to becoming Borgward’s CEO, Walker was in charge of Daimler’s China operations for the Mercedes-Benz brand, USA Today reports, as well as CEO of smart between 2004 and 2006.

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  • MaintenanceCosts 308/311 is just the rating of the gas engine by itself. The full powertrain power rating, taking into account both power sources is 483/479. The car will do 0-60 in under five seconds. Frankly, I find the idea of that being "underpowered" bizarre.Also, "understated" has never been less fashionable within my lifetime. We are in a moment where everyone wants to make a Bold Statement with everything they do.
  • 28-Cars-Later @PoskySo here's some interesting data, Manheim's Used Car index is still 28% higher than shortly before the Plandemic (155 on chart) after declining from a height of 39% (roughly 215) in January 2022, yet interest rates are now more than double on average. Maybe the White House should focus on some deflationomics instead of mucking up everything?
  • Dale Had one. The only car I ever bought because of a review in a guitar magazine.Sure was roomy inside for such a small car. Super practical. Not much fun to drive even with a manual.Sent it to college with my stepson where it got sideswiped. Later he traded it in on an F-150.
  • Bd2 Hyundai's designs are indeed among the most innovative and their battery technologies should allow class leading fuel consumption. Smartstream hybrids are extremely reliable.
  • 28-Cars-Later So now H/K motors will last longer in between scheduled replacements. Wow, actual progress.