#TruckWar

With Ram having surpassed Chevrolet as North America’s number two truck brand, automotive outlets everywhere rushed to report on it — we sure did.

Unfortunately, General Motors hasn’t been fond of the framing used to discuss the matter. Tough cookies, right? Well, the situation is pretty nuanced and we should always strive to be thorough. GM officially still trumps Fiat Chrysler in terms of overall full-size pickup sales, thanks to the one-two punch of the Chevy Silverado and GMC Sierra. And the company is also keen to point out that Ram’s volume has been inflated by the previous-generation 1500 being sold alongside the new version as a “Classic” model.

GM feels that this has made FCA’s win less legitimate and takes umbrage with the media sensationalizing the news as it prepares to totally destroy Ram by making a “massive move in full-size pickups” that will absolutely blow the doors off anything you could have possibly imagined. Insane!

Everybody who obsesses over automobiles knows that the redesigned Chevrolet Silverado is a hideous monstrosity with a disgustingly small four-cylinder engine as its base powerplant. At least that’s the gist among automotive journalists. While yours truly doesn’t understand how anyone could claim that GMC’s new Sierra boasts the more-attractive mug, both ended up with mildly disappointing interiors and a ride that’s not quite on par with their domestic rivals — especially the Silverado.

Shade has been thrown and the public has responded by buying fewer full-size trucks from Chevy, forcing it to give up its second place sales ranking to Ram. However, General Motors seems to think the issue has been overblown and only represents a temporary setback.