#TireRatings

I have a profound allergy to corporate-speak, which is one of the reasons I’ll always be poor. With that said, there is one thing I’ve heard out of various room-temperature-IQ managers that seems both reasonable and useful: Some things are important, some things are urgent, some are both, and some are neither. Many of the mistakes we make in both business and personal matters occur because we fail to appreciate the distinction.

Here’s an unpleasant and unfortunate example. Between 2008 and 2013, I had all of my tire mounting done by a friend of the family. In October of 2013 he told me that one of the snow tires for my Town Car shouldn’t be used another year and that he would order a replacement for me. On December 11, 2013, I got tired of not getting replies to my texts, so I texted his wife instead. She told me that he had been injured at work and that he would return in a few weeks. She also informed me that if I went in and asked to have my snow tires mounted by someone else, it would cause him some problems with the shop’s owner (as he’d made some sort of mistake while ordering the replacement tire). He would need a day or two back in the office to fix that mistake so he wouldn’t lose his job. I told her that I understood and that I’d wait until he returned to get my snow tires mounted.

Well, I was still waiting, and he was still sitting at home milking his workers’ comp, while I had my very favorite spleen removed on January 5, 2014, after an icy-road crash.

At the time, I judged that the importance of supporting my friend outweighed the urgency of getting my snow tires fitted. That was a mistake, to put it mildly, one that wandered into the realm of mild irony/tragedy when he ended up quitting the tire business, abandoning his wife, and departing for parts unknown just about eight months after the incident in question.

Needless to say, ever since then I’ve been a bit of an evangelist when it comes to having snow tires fitted. I think it is both important and urgent to get your tires put on before the first big storm of each winter. Except, of course, when it isn’t— which brings me to today’s “Ask Jack.”