A Problematic Pickup: International Harvester Johnnie Reb Edition

Rustic and western-themed special editions have been part of the pickup truck business for generations. Dodge sold Prospector versions of the Ram pickup in the 1980s, and the same company sold “The Dude” “sport trim package” for its “Sweptline” pickups in 1970 and 1971.

The Dude is most famously — or rather, infamously — known because Dodge (or more likely its ad agency) made the peculiar choice of using actor Don Knotts as a celebrity endorser. People loved Knotts, but his best-known role as bumbling sheriff’s deputy Barney Fife hardly projected a “tough” image.

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  • Jwee You can avoid American cities, and both you and the Americans would be happier.
  • Bryan I used Costco a while back, and didn't care for it - you still wind up going to the dealership.The last time I bought a new car I used an actual car broker and I'll use one again the next time. Whatever they charged me was the best money I spent that year.
  • SCE to AUX Just add a split rear window, and the hybrid sins will be forgiven.
  • SCE to AUX Just add a split rear window, and the hybrid sins will be forgiven.
  • SCE to AUX Maybe those union dues will help soften the landing. Employment there used to be 4000 people, and the plant has been at risk for 15 years. Stellantis did recently say that it would be trimming dead wood so it could rebuild the company. The Cherokee is finished, but I bet the plant reopens with a smaller workforce once Stellantis figures out what to do with it.