The Car Salesmanuscripts: Bounty Hunters

A wad of hundred dollar bills flew through the air, landing in the center of the conference room table. It was the start of a new month, and the Dealer Principal was making what was to be our main focus quite clear.

“You’ve got an entire row of used cars out there that hasn’t moved in far too long,” he thundered at the sales staff. Producing a sheaf of papers from his jacket pocket, a list featuring about a dozen vehicles that had been on the lot approaching 100 days appeared. “These are all in Recon as we speak, getting turned into cream puffs. That cash goes to the person who sells the most off this list.” A bounty, then. Game on.

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The Car Salesmanuscripts: Here's My Card

There’s not really any sense, I’ve learned, in trying to be subtle in this business. Bull in a china shop, full speed ahead, damn the torpedoes is the modus operandi – at least when handling the antics of competing dealers.

Fresh out of business school, where my head was crammed with strategies and theories whilst my appetite was sorted with mucho beer and pizza, I had tons of ideas and concepts I wanted to employ. “Build your brand”, they said. “Be top of mind”, they exhorted. In my early efforts to do both, I took full advantage of all opportunities, earning business and pissing off competitors.

Being employed at the smaller of the two dealerships representing our brand only strengthened my resolve. They were the rich cousin but I wasn’t about to let that stop me. I was in my early 20s and knew (knew!) that I was the best car salesman … in the world.

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The Car Salesmanuscripts: Rewarding Bad Behaviour
“This place smells like a distillery!” roared the Dealer Principal, hurling a previously useful phone book across the office. The veins in his neck popped out like redwood trees and I thought he was going to have a coronary right there on the spot.

“Clean yourself up or you’ll be looking for another job by 5 o’clock!”

In reality, his rage was not directed at me but rather at a co-worker who, by all accounts, seemed to have rolled into work that Saturday morning straight from the downtown bar district.

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The Car Salesmanuscripts: The Car That Got Away
First in a series by car salesman Matthew Guy.

Trying to eke out a living in your early 20s is rarely an easy task. Compounded with fresh debt and a lack of solid work experience, I decided to parlay my knowledge of cars into making money, taking a job selling cars. It was intended to be a gap job –turned out I liked it and, more importantly, I was good at it. Some customers stick out in your mind. The 1000 watt bombshell with fabulous frontage to whom I sold a convertible. A raven haired beauty who was equally as sharp a negotiator as she was a testament to the female form.

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  • MaintenanceCosts This is refreshing. Excess car storage which brainless local zoning rules forced the builders of this mall to include, but which normally sits empty, is actually being used for car storage!
  • MaintenanceCosts Nice car if you can get it properly sorted, but the level of safety tech doesn't seem quite enough for a young driver on today's brodozer-infested highways.
  • VoGhost OK. But if Subaru really wants this to sell, they'd make it as a PHEV with enough American content to get buyers $7,500 back on their federal taxes. Otherwise, this really doesn't stand out in a world of RAV4s and CR-Vs.
  • VoGhost Tesla has an average of 28 days of inventory, less than half industry average.
  • FreedMike Ah, Chesterfield Mall...my old teenage stomping grounds. Bummer what happened to it, that's for sure. But that's what happens when the city council approves not one, but two "premium" outlet malls right down the road to be built. That killed this mall dead.And in case anyone's interested...yes, Teslas and other EVs are very popular in that neighborhood.