You Can't Have an EV for the Masses That Loses Money

Not without a profitable company, anyway. And Tesla, despite its promise to end the year in a cash-positive state, is not that company. Not yet.

After rolling out a dual-motor Model 3 and its Performance sibling in July, the average retail price of Tesla’s “most affordable” electric car is only going up, frustrating would-be owners waiting for the $35,000 base model. That stripped-down trim won’t appear until the beginning of next year.

When it does, however, Tesla stands to lose nearly $6,000 per vehicle, one investment bank claims.

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  • Lou_BC “We are always listening to the customer. "You sayin' the baller/gangsta types don't want Escalades on 24's that don't make vroom vroom rumbly sounds?
  • AZFelix I shall fully endorse the use of autonomous cars on public roads once they have successfully completed my proposed Turing test for self driving vehicles. This test requires the successful completion of an at fault incident and accident free 24/7 driving session in Buffalo and upstate New York from October 1st until March 31st, and throughout the city of Jakarta, Indonesia for one consecutive year. Only Level 1 and Level 5 vehicles are permissible.
  • Lou_BC I'd go Rav4. No Mazda dealer in my town and from what I've seen, Mazda's tend to rust.
  • Steve Jacobs I've got a bright Red Kia EV6. Easy to find in a parking lot.
  • MKizzy Gently used EV6's under $30K aren't hard to find and have the range and style to almost intrigue me into taking the EV plunge. However, I'll wait for a mid-sized non-luxury EV sedan or wagon which is not a tablet housing a car (Model 3) or sacrifices too much usable space for the sake of style (Ioniq 6) before I go electric. I'm not holding my breath.