#Teslas
You Can't Have an EV for the Masses That Loses Money
Not without a profitable company, anyway. And Tesla, despite its promise to end the year in a cash-positive state, is not that company. Not yet.
After rolling out a dual-motor Model 3 and its Performance sibling in July, the average retail price of Tesla’s “most affordable” electric car is only going up, frustrating would-be owners waiting for the $35,000 base model. That stripped-down trim won’t appear until the beginning of next year.
When it does, however, Tesla stands to lose nearly $6,000 per vehicle, one investment bank claims.
Steph Willems
Aug 24, 2018
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