Opening Pandora's Box: GM Tracking Consumer Listening Behavior in Cars

General Motors has begun surveying how its drivers experience in-car multimedia, specifically the radio, as part of its new strategy to track customer habits and maximize the profitability of information. With 4G LTE WiFi connectivity now featured inside millions of GM vehicles, the automaker believes technology can be used to fine tune its future marketing strategies.

While an invaluable insight tool for advertisers, it’s also the perfect example of the kind of thing we’ve been complaining about for the last couple of years. General Motors is leaning into Big Data as hard as possible, meaning your personal information could soon be on the line — if it isn’t already.

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  • El scotto It leaves the loading dock/loading are in the morning. It gets parked in the same place. Bubba/Bubbette plugs in and it charges overnight. Driver forgot to plug in?First time a warning, second time no pay while their vehicle is recharging. That problem will correct itself.
  • El scotto Hmmm, because it would take ohh another 20 minutes; if you rent an EV on the company dime stay at a hotel on the company dime that has EV chargers. I know crazy talk.Common sense would dictate don't rent an EV where there aren't chargers. No, I'm not downloading a find a charger app for a business trip either. People who don't like EVs won't rent them. Some do like EVs and will rent them. However most EV research on here consists of: I bought a dozen eggs, four large dill pickles, and a loaf of bread; therefore I have egg salad."
  • 28-Cars-Later Here's another thing you can't buy; and another, and another!
  • JREwing It suffered the same small back seat problem that the Ford Contour and Mercury Mystique did. 2 more inches in wheelbase or a taller roof would've helped a lot.But the biggest issue was that it wasn't a SUV/crossover/soft-roader with 3 rows in a market that couldn't get enough of them.
  • Inside Looking Out Ford also was bankrupt with his first company that became The Standard of the World.