Crown Royal: Toyota Crown Returns to America

Students of automotive history will know the Toyota Crown has sat atop the aspirational ladder in Japan since the 1950s and hasn’t been part of the Big T’s portfolio in America since 1973 when it was replaced by the Corona. Our own Murilee can expound on this family tree in excruciating detail, which is one of the many reasons we appreciate his ramblings.

Now, the Crown in back in this country. Technically replacing the Avalon, it’s a hybrid-powered four-door vehicle (car? SUV?) with a conventional sedan trunk opening sitting on a structure that places it four inches higher than a Camry. If Toyota was looking to defy categorization as it brought the Crown name back to America for the first time in five decades, it has definitely succeeded.

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New Toyota Auris Previews Next-generation Corolla IM Hatchback for North America

The Toyota Corolla iM is a bit of a paradox. The bodywork suggests it could be a fun-loving hot hatch, but the illusion dissipates the second you climb into the driver’s seat. The engine seems sick, unfit for the task it has been given, and the ergonomics leave something to be desired. While it’s not really much worse than the Corolla sedan, and it is a serviceable daily commuter for those wanting something affordably efficient, it doesn’t seem up to par with Toyota’s usual fare.

With Scion dead and buried in North America and the Corolla sedan outselling the iM ten-to-one, we’ve wondered if Toyota would even bother keeping the hatchback around. But it looks like it will. The automaker previewed the new Auris hatchback — a European model nearly identical to the Toyota (formerly Scion) iM — in Geneva this week, offering strong hints that it will make its way westward.

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  • ToolGuy Nice torque figure.
  • ToolGuy Pretty cool.
  • ToolGuy While Americans sit around griping about emissions from container ships, check out what the French have been up to: https://www.freightwaves.com/news/largest-lng-powered-container-ship-making-maiden-voyage
  • 28-Cars-Later "I was thinking that service shops were the real cash magnets for the dealers not car sales."You are correct, service and used cars made the majority of dealer profit.
  • ToolGuy Secret: Large automakers have some dealers which they really really like, and some dealers they would love to get rid of.