America's Subcompact Car Market Is Now Just Half the Size It Was Three Years Ago, and It's Falling Fast

America’s demand for subcompact cars tumbled 26 percent in 2018, yet another result that points to the eventual demise of all but a few B-segment cars.

2018’s sharp drop – equal to roughly 94,000 fewer sales in the core eight-car subcompact category – follows an equally harsh decline in 2017, when the segment lost more than 95,000 units. Led by a sharp reduction in sales of the top-selling Nissan Versa and year-over-year percentage declines of more than 29 per cent for the Chevrolet Sonic, Honda Fit, Hyundai Accent, Toyota Prius C, and Toyota Yaris, the category’s volume has fallen 48 percent since 2014.

And before you say, “Well, cars are all unpopular these days,” keep 2018’s five million-plus car buyers in mind. Car buyers do, in fact, still exist.

But subcompact car buyers are disappearing much, much faster than car buyers at large. And it may well be because the product execution of subcompact cars is really rather poor.

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  • Tassos Holding cellphones in one hand while driving and being distracted by them is the idiot's recipe for disaster.And there are millions and millions of such morons. As Mark Twain said, the average American is not very smart, and half of all Americans are even dumber than that. I believe this is true of most other nations as well.
  • Tassos I am not paying $25,000, even in worthless biden dollars, for a 7-year old, unreliable, non-luxury used small wagon. Are you kidding me?
  • Dukeisduke I was behind a guy in a Nissan Frontier this morning, and he was driving about 10 under the speed limit. I passed the guy, and he was looking at his phone, scrolling.
  • Marty S Crazy that there are 20 year old airbags out there. Have had airbag recalls on 2 of our cars (only one on each car), but how long do airbags remain safe? I always wondered why there was a recall on the passenger airbag on one of our cars, but not the drivers.Also had the airbag stolen from a 2003 Honda, and it was a nightmare to get it properly replaced by the insurance company.
  • El scotto The Horror! The Horror! Former Scirocco owner with VW PTSD. It cost more to maintain than the BMW it got traded for. The BMW cost more to maintain than the Mustang GT ragtop it got traded for.Will a used Jaguar F type ragtop lead to more counseling?