Subaru Goes Big on Electrification in New Plan, Even As CEO Admits EVs Are a Tough Sell

Like it or not, Subaru plans to make up for lost time by delving deep into the world of electrification. In a technical briefing Monday, the automaker outlined a plan to draw 40 percent of its global sales from electric or hybrid vehicles by the beginning of the next decade.

Currently, the automaker only sells the Crosstrek Hybrid, but that will change as its newly strengthened partnership with Toyota starts to bear fruit.

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Crosstrek Hybrid DOA: Subaru Cuts an Underperformer From Its Lineup

It may have replaced Volvo wagons and Saab 900s in the driveways of the middle to upper-middle class, but Subaru couldn’t get its growing customer base to cosy up to its lone hybrid model.

Amid slow sales, Subaru has decided to cut the Crosstrek Hybrid loose, Cars Direct reports. The slightly greener variant disappears for the 2017 model year, meaning the automaker’s lineup returns to strictly gas-only offerings.

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  • Kwik_Shift_Pro4X Poop or get off the pot.
  • TheMrFreeze The wife unit and I refuse to buy a white/black/grey/silver car...life's too short for boring. As it happens we both drive orange cars right now but slightly different shades. Total coincidence, just happened that the used cars we found that met our requirements (ie: manual trans and at least some amount of character) both happened to be orange. My previous daily driver was orange as well, again total coincidence...they just seem to find us I guess...
  • Marcus36 In other words...."WE have no idea what we are doing"
  • Donald This is what happens when you make your wife CFO. This is all the result of accounting problems. And could’ve been avoided with a reserve of liquidy.
  • Rochester When I was young, a number of girls I dated wanted to own a Jeep. I didn't understand (and don't like them myself), but it was certainly something. So good for Jeep leaning into that.