Stop Copying Me: Is Elon Musk the New Steve Jobs?

The level of influence Elon Musk has is truly staggering, though not entirely without precedent. Steve Jobs was similarly famous and his whimsical marketing style ended up being so effective that you would see doppelgangers embracing his tactic of selling people an experience, rather than focusing wholly on the product. Minus the black turtleneck, some might even argue Musk has aped his style — perhaps while noticing similar sales tactics embraced by Ron Popeil, David Ogilvy, or P.T. Barnum.

A good pitchman is one that can adapt tried-and-true methods from their forebears while having enough unique flare not to come across as derivative. But not everyone has the magic and we’re left with a sea of less enduring (and endearing) copycats. Notice how practically every electric vehicle manufacturer seems hellbent on becoming the next Tesla, rather than adopting a corporate personality of their own.

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How Hemi Magic Made It To The IPhone (And Its Competitors)

The chances are good that, as a TTAC reader, you use a smartphone. Among the literate, educated people who make up our reader base, ownership of a touch-screen phone with more computing power than a stack of DEC PDP-11s is the rule, not the exception. Google claims that over 250 million devices are running Android. Apple sold as many as 44 million iPhones in the past quarter. To some degree, the entire globe runs on these devices. Most of us couldn’t do our jobs or manage our lives without them.

The chances are not good that, as a TTAC reader, you own one of the two hundred and two 426 Hemi Super Stock “A990” Dodge Corornets and Plymouth Belvederes built. 93 TorqueFlite Dodges, 8 four-speed stick Dodges, 85 TorqueFlite Belvederes, 16 four-speeds. They were up to five hundred pounds lighter than their non-A990 brethren and were known to turn quarter-mile times in the high ten-second range with trap speeds between one-twenty-five and one-thirty. Modern supercars like the GT-R and Ferrari 458 can’t hang with a 1965 Plymouth Belvedere. Think about that.

Now think about the fact that, without those ’65 Mopars, your smartphone wouldn’t work quite the same way it does today.

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  • ToolGuy "Having the dual sliders has been amazing as it let's me and my wife have our own "sides" of the van to prep for rides/races."Who goes on the traffic side??
  • ToolGuy "I caught a little bit Saturday, but Sunday it seemed impossible to find on my cable. I think it was streaming on Peacock, which I have, all weekend, so I could've watched it that way. I'm not complaining, to be clear, since I could've popped Peacock on and yet I chose to watch something else."Being you sounds like a real chore. 😉
  • ToolGuy If it is the longer-wheelbase version, good. (If not, it isn't.)
  • ToolGuy "circumvent(ing) dealerships" should be illegal.Does "circumventing" mean spending my money there?
  • ToolGuy If my head gets flatter I might consider this.