The Chinese Are Coming: Part One: A Tale Of Two Nobles

For years now the Chinese automakers have been the bête noir of the global car industry, inspiring equal parts fear and contempt in boardrooms and editorial meetings from Detroit to Stuttgart. In an industry built on scale, China’s huge population and rapid growth can not be ignored as one scans the horizon for dark horse competitors. And yet no Chinese automaker has yet been able to get even a firm toehold in the market China recently passed as the world’s largest: the United States.

Certainly many have tried, as the last decade is littered with companies who have tried to import Chinese vehicles, only to go out of business or radically rethink their strategy (think Zap for the former and Miles/CODA for the latter). Others, like BYD (or India’s Mahindra), have teased America endlessly with big promises of low costs and high efficiency, only to delay launch dates endlessly. In short, a huge gulf has emerged between overblown fears of developing world (particularly Chinese) auto imports and the ability of Chinese automakers to actually deliver anything. No wonder then, that we found what appears to be the first legitimate attempt at importing Chinese cars to the US quite by accident…

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  • Frank Sounds like they dont want to debut it at the same time as the new Land Cruiser, which is probably smart. The new 'runner is ready to go I am told, so there's a reason for this delay.
  • IH_Fever My cousin bought a new 4runner 2 weeks ago. It is not much different than my mom's 2010. If it ain't broke, why fix it has always been toyota's motto. What's funny is even the salesman told my cousin "get the current one, when the engine changes there will probably be some issues with the first ones." Gotta be the most honest guy to ever sell a car.
  • Ajla They should just keep making this version forever. The next Tacoma and Land Cruiser have the new tech stuff covered.
  • CoastieLenn I still don't completely understand why Toyota left the 4.0 in the 4R when the Taco on which it's based got the arguably more efficient and stout 3.5.
  • FreedMike Same guys who were charging $15,000 over sticker day in, day out for the last two years? Cry me a river, fellas.