How to Make Motorsports Relevant – the North American Racing Championship

Our recent post asking what possible relevance most automobile racing has to the consumer side of the auto industry has me thinking about a race series idea that’s been percolating in my head for a while. The goal of the concept is to come up with a racing series that will resonate both with consumers (read: auto manufacturers) and racing enthusiasts. So far, I have a pretty good idea of what kind of cars, rules, tracks and schedules would be involved, but as yet I haven’t come up with some kind of catchy acronymic name.

To begin with, it would be based on production cars in North America and the races would be run in all three countries that make up the continent — Canada, Mexico, and the United States. That should get some manufacturers involved, if not fielding works teams, at least in terms of funding, PR, and technical support.

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  • Daniel J How is this different than a fully lifted truck? I see trucks rolling off the lot with the back lifted already, and then folks get the front lifted to match. Are there specific "metrics" at how high they can and can't be? The example shown has the truck's front lifted more than normal, but I've seen these around here where the backend is dropped and the front end is at a regular height.
  • Theflyersfan I think color is FINALLY starting to return to car lots. After what seems like over a lost decade of nothing but shades of gray, whites, and black, I'm seeing a lot more reds and blues creeping into luxury car lots. Except Audi and Volvo. They still have at least 6-8 shades of gray/silver. But they at least have a nice green. Honda and Acura seem to have a bunch of new colors. And all carmakers need to take a serious look at the shades of red seen at the Alfa Romeo lot and tell themselves they want that because that looks amazing.
  • Bd2 Well, it's no Sonata, no does it have the panache of the Optima.
  • Teddyc73 "eye-searingly"?
  • Teddyc73 I applaud anyone who purchases a vibrant, distinct or less popular color. We need these people. Our road ways have turned into a dreary gloomy sea of white, black, silver and greys, most with the equally lifeless black wheels. Mr Healey is guilty of contributing to this gloom apparently. It looks like a black and white movie across the nation when grouped with our grey houses with grey interiors. Totally dull and lifeless. And what is with this awful hideous trend of dull grey with black wheels showing up everywhere? It's on everything. Just awful. Come on people! I'll keep my Ram 1500 with it's deep rich sparkling Western Brown paint as long as I can.