#Series62

We return to our Rare Rides Eldorado coverage this week, after a thorough review of the exterior and interior of the new-for-’54 Eldorado. The new model was meant to continue the excitement of the limited-run, very expensive 1953 Eldorado at a price that was notably more affordable to the American luxury car buyer. A more cynical take on a halo convertible, the 1954 went without any unique styling and instead focused on trim and badges to differentiate it from the garden variety Series 62 convertible upon which it was based. Normally this is the point where we’d talk about trims, but there weren’t any at the second Eldorado’s debut. It was not until after the model became a sales success that Cadillac debuted more variants.

In our last installment of Rare Rides Icons, we noted exterior visual differences between the Eldorados of 1953 and 1954. While the first Eldorado wore bodywork unique to the model, the second generation relied on trim and some badging to justify its price increase over the lesser Series 62. Today we slide into the Eldorado’s leather-clad interior to see how things fared in the transition to a mass-produced model.

We return to the Cadillac Eldorado saga today by popular demand. In our last entry, we delved into the engineering and platform changes that arrived for the entire Cadillac line in 1954. In short, the same C-body platform continued in use for Series 62, Sixty Special, and Eldorado with new bodywork and additional standard features. Eldorado was repositioned in ‘54 to become mass market, and lost its unique styling. That meant visual differences between it and the lesser Series 62 convertible were down to pieces of trim. 

GM’s final peak in US market share was in 1978, before it began its long decline. For the fifty years prior, only two men oversaw the styling of GM during those golden decades. The hand off from one to the other was was hardly smooth in the end, with a painful transition for the 1959 models that were a essentially a hybrid of the two. But for the 1961 models, Bill Mitchell was now completely in control, and few cars show his love for sharply sculptured surfaces and a restrained use of chrome than the very handsome 1961 and 1962 Cadillacs.