#ScottKeogh

Volkswagen Taps Audi's Scott Keogh As New North American Boss

Scott Keogh, head of Audi of America, will switch jobs on November 1st. The 49-year-old, who joined Audi in 2006 and ascended to the U.S. president’s chair in 2012, will take over Volkswagen’s North American operations next month, replacing Hinrich Woebcken.

While Keogh’s predecessor began easing VW in a new direction in the wake of the diesel emissions scandal, Keogh needs to be just as much of a fixer.

Steph Willems Oct 10, 2018

Recent Comments

E I get that TTAC has a strong anti EV bias but this article is quite a reach. For GM and Ford to pressure their suppliers to cut costs is business as usual. It would be bigger news if they told suppliers not to worry about costs and to keep raising prices on parts.
Master Baiter Consumers should have the right to purchase products from other countries if they are better or cheaper than domestic alternatives. However, retaining the capacity to manufacture goods is also in the national interest. I don't have the answer.
Tom Frank …hit up a Ford or Lincoln dealer to have the vehicle software updated to the latest version…But isn’t the latest version the reason for the recall? I’d like last month’s software, please. That version worked.
Pig_Iron Many, many moons ago in in my macro economics class, they preached to us from upon high that "free trade" is the only way to go. Period. End of discussion. So free trade spread across North America and deindustrialization swept the land. Employment in good paying jobs with saving wages, health benefits, and decent pensions evaporated in the rush to offshore. But not to worry they said, the "knowledge economy" would replace it. But the knowledge proved even easier to offshore. Don't worry they said we are now a "service economy". But those jobs turned out to be little more than wage slavery. But don't worry they said. there's actually a labor shortage, so we'll throw the borders wide open to undocumented fighting age male migrants and turn a blind eye to others exploited in the process. And on top of all that, China has declared "unrestricted warfare" on us. So, you ask me if protectionism is a valid strategy to combat a flood of products on a markedly tilted playing field? Three guesses, first two don't count. ✌
THX1136 I don't view Chinese products as being all that much better. For me they are the new 'made in Japan' which, when I was a kid, was an indicator of poor quality, not exceptional as they became. Case in point, look at the cheap (meaning poorly made) items that make up over 60% (conservatively) of what's on the shelf at retailers such as Wally World. I would agree allowing them in without much todo would in theory push others to do better. I feel that is only sometimes the case. AND, it's an election year so there is tons o'posturing on both sides.

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Volkswagen Taps Audi's Scott Keogh As New North American Boss

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