Mitsubishi in America: Slow Fade-out Ahead?

Mitsubishi watched as its U.S. and Canadian volumes rose steadily over the past several years — growth hampered by a limited product lineup and so-so vehicle quality. Still, it was growth, and Mitsu made sure to celebrate each year-over-year sales increase.

Well, that was then, and this is now. As a member of an alliance dominated by Renault and Nissan and hit hard, like many others, by the coronavirus pandemic, the future holds a different strategy for the Japanese automaker. For the U.S., it also seems to hold fewer Mitsubishis.

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My Chinese Car Is Bigger Than Your Western Car

There is an interesting analysis on Chinacarforums: China-produced Western cars tend to come out bigger than their Western siblings. Especially at the higher end. A made-in-China Cadillac STS is 124mm longer than the U.S. sister model. The wheelbase grew by 100mm. A Chinese Audi A6 L has gained 97 mm in length over the Made-in-Ingolstadt relative. A BMW 5-series, made at the Chinese joint venture with Brilliance, has gained a whopping 140 mm in length and wheelbase over the Bavarian model.

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  • MKizzy Gently used EV6's under $30K aren't hard to find and have the range and style to almost intrigue me into taking the EV plunge. However, I'll wait for a mid-sized non-luxury EV sedan or wagon which is not a tablet housing a car (Model 3) or sacrifices too much usable space for the sake of style (Ioniq 6) before I go electric. I'm not holding my breath.
  • Arthur Dailey Am currently comparing both vehicles. Some issues not addressed in the article 1) the wait times for most RAV4's are currently considerably longer, 2) RAV4's are among the most stolen vehicles in my area (the GTA), 3) Mazda has a superior warranty. Manufacturing locations are perhaps a toss up. For the majority of these vehicles sold in the Canadian market from what I can ascertain, CX-5's are manufactured in Japan, and RAV4's in Alliston Ontario. One area where I will disagree with Matt is in the upholstery. I far prefer cloth to leather. With grandchildren and a dog, there is far more chance that the leather will be cut or scratched. And leather, particularly in black is too hot in the summer and very cold when you first sit on it during a Canadian winter. Cloth is the winner in that competition, but still an inferior choice to rich 1970's style velour upholstery.
  • Eliyahu I've had my 2018 CX-5 FWD top trim for about 18 months. It is fun to drive and a nice design. Mazda really did a great job of making the most out of the platform when they did the design refresh. The driver's seat, however, is overly firm and perhaps a tad too small. I have also come to appreciate the open feeling of the Forester compared to the well-organized but more closed in cockpit of the CX-5. A minor quibble would be the smallish gas tank. Overall, a very nice design.
  • Redapple2 CX5. Rented one 2 yr ago. ~2000miles. Issues. 1 Thumbwheel controller not good. 2. Sweeping curve on the interstate passing a car, the automatic braking picked up a car in the lane over. Beeps and slight braking. Not drop anchor mode, but still head scratching. But it looks so dam good. Wonderful still after many years. CX5 all the way!!!
  • Tassos [list=1][*]Mercedes e-class diesel. Rebuilt and true mileage unknown [/*][*]Mercedes e-class diesel. Lemon law buyback shipped from New Jersey to its new home in eastern europe[/*][*]1991 Honda civic that i drove well past its expiration date (2016!) [/*][*]Mary Barra once turned me down for a McDonald’s dinner date[/*][*]biden dollars[/*][*]breadvan on stilts [/*][/list=1]