GM Files to Trademark Electra Name for Buick

General Motors is hoping to re-up the Electra name for Buick as per a December filing with the United States Trademark and Patent Office (USTPO). While many of you will recall the model as another ho-hum sedan from the 1990s with the potential to be graced with a 3800 motor, the car actually dates back to a time where tailfins were all the rage and there was no such thing as too much chrome.

Though it’s unlikely that the name would be affixed to anything burning gasoline in the modern context. Buick has already shown an all-electric concept wearing the Electra name at the 2020 Beijing auto show and it would be the mother of all twists to snub it.

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  • ToolGuy Did anyone catch that Boeing Starliner launch earlier tonight?
  • Lou_BC This is less harmful to one's re-election chances than harder driver's licence exams and making people re-test.
  • 28-Cars-Later Probably should investigate the buyers too, maybe a basic psych eval?
  • 28-Cars-Later "Despite nobody really digging the moniker,  Honda has told Autocar that it only plans on changing the name of the model in China (as part of a more comprehensive facelift) because that’s where they’re having the most trouble and anticipated the largest sales volumes.""Customers in China just can’t pronounce it,” explained the source."So the Chinese are class A customers but frack the rest of y'all we don't care what you think or can understand?
  • ToolGuy Is a Tesla store the same as a Tesla gallery? 16955 Chesterfield Airport Road is a gallery. 5711 S Lindbergh Blvd is a store. I wonder if anyone knows how far away those two locations are from each other. I wonder if Tesla's website shows vehicles in inventory. I wonder if there is a distance dropdown. So many questions.