No one needs a V8 in a Jeep Wrangler. But sometimes brands do things just because they can. Which is the case with this particular Jeep – there’s a freakin’ Hemi underhood, for no other reason than Jeep can do it.
Well – there’s one other reason. The company can rake in some serious cash.
Every year, gearheads at Jeep make a pilgrimage to the off-road mecca that is Moab, bringing along a yaffle of concept vehicles. Some of these rigs point to a future model, others too-cool restomods, and a few are tremendously bonkers one-offs.
We’re not entirely sure into which category today’s teaser will fall but, knowing Jeep, there’s a decent chance they’ll be putting this terrifically overpowered off-roader into production.
Finally, after what seemed at times like the world’s longest striptease, the new 2018 Jeep Wrangler JL officially debuts today at the L.A. Auto Show. Our intrepid Managing Ed is live on the show floor to bring you all the details.
Until then, here’s all the official down-n-dirty, nitty-gritty details about Jeep’s new Wrangler.
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- Ajla GM didn't do this even when Corvette sales and cocaine use were at their peak.
- Dwford How many more wealthy performance car buyers does Chevy think they can drag into their showroom full of middle of the road crossovers? I guess they will find out
- SCE to AUX It's been done before, with varied success:Ford --> LincolnHyundai --> GenesisGM --> XLR (Cadillac), ELR (Cadillac)VW Touareg --> Porsche CayenneI suspect GM is trying to avoid the Mustang fiasco (which is working for Ford, BTW), by not making the Corvette name a sub-brand - only its hardware.(In the Mustang's case, YTD 46% of "Mustang" branded vehicles are the Mach-E, but they share no hardware. GM's plan is much different and less controversial.)Back to the sub-brand: the XLR and ELR experiments were total duds, borrowing hardware from the Corvette and Volt respectively. Both sullied Cadillac's name - not Chevy's.
- Art Vandelay I don’t care what they do with the brand. But I do want to see how a mid engined platform spawns a 4 door and a crossover
- Varezhka If they’re going to do this, might as well go all the way and make it a standalone brand instead of a Chevy sub-brand. They already have a unique emblem, after all. Shouldn’t there be enough empty former Hummer, Saab, or Cadillac dealer showrooms to house them?