Brabham BT62 Simultaneously Showcases Racing Brand's Past and Future

While normal cars appear to be vanishing from automaker lineups at an unsettlingly swift pace, it now seems as though there are more supercars available for purchase than ever. Earlier this year, British racing car manufacturer and former Formula One racing team Brabham announced it was planning to produce another one.

We were a little disappointed when we found out it wasn’t intended for street use. Still, as track-only models go, you’d be hard pressed to find something boasting better specs. It may be just another mid-engined plaything for the super wealthy, but it pays homage to the brand’s racing heritage and takes aim at McLaren’s Senna — and that’s worth getting excited about.

Perhaps more importantly, the Brabham BT62 provides a glimpse into the brand’s future — which is supposed to include a Le Mans endurance racer and a street-legal variant of the same model.

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  • Jwee I think it is short sighted and detrimental to the brand. The company should be generous to its locked-in user base, treating them as a resource, not a revenue stream.This is what builds any good relationship, generosity to the other partner. Apple does with their products. My iPhone is 5 years old, but I keep getting the latest and greatest updates for free, which makes me feel valued as a customer and adds actual value. When it is time for a new phone, Apple past treatment towards me certainly plays into my decisions (as did BMW's - so long subscription extracting pigs, its been a great 20 years). Imagine how much good will and love (and good press) Polestar would get from their user base if they gave them all a "68 fresh horses" update overnight, for free. Brand loyalty would soar (provided their car is capable).
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  • ToolGuy In the example in the linked article an automated parking spot costs roughly 3% of the purchase price of the property. If I were buying such a property, I would likely purchase two parking spots to go with it, and I'm being completely serious.(Speaking of ownership vs. subscription, the $150 monthly maintenance fee would torque me off a lot more than the initial acquisition cost.)
  • ToolGuy "which will be returned as refunds to citizens of the state" - kind of like the Alaska Permanent Fund? Make the amount high enough and I will gladly move to California to take advantage (my family came close to moving there when I was a teen, and oodles of people have moved from CA to my state, so I'm happy to return the favor).Note to California: You probably do not want me as a citizen.
  • ToolGuy Nice torque figure.