I’m not ashamed to admit it — I’ve got a total mancrush on Juan Pablo Montoya, and if you care even a little bit about racing, you should too. Not only does JPM have the most impressive and diverse resume of any modern day racer (7 wins in Formula One, including the Monaco GP, multiple wins in the Indy 500 and 24 Hours of Daytona, multiple NASCAR road course wins), but the way he’s gone about it has been exactly the way all of us weekend racing warriors wish we could do it.
He’s been just as likely to win a race as he has been to give the chrome horn to a competitor who crossed him. If Montoya were on your bumper in an Oldsmobile Alero, you’d be nervous that he’d either fly by you or put you into the wall. My friend Sam Smith says that he’s one of the last, true, IDGAF dudes in racing, and a unique talent, and he’s right.
I had the chance to flag JPM down for a few minutes in the media center at the Rolex 24 this weekend (more on that experience tomorrow), where he was the anchor driver for the #6 Acura ARX-05 Daytona Prototype car. I don’t often find myself nervous around another grown man, but I was a bit starstruck for this conversation. Apologies in advance that it kinda goes everywhere. (Disclosure — Acura invited me to the Rolex 24 for the weekend, and provided flights, hotels, meals, and tickets to the race.)
Cadillac took a definite “more is more” approach for its return to prototype racing. By handing over its engineering masterpiece, the V8 DPi-V.R, to the distinguished Wayne Taylor Racing, LeMans veteran Massimiliano “Max” Angelelli, and NASCAR legend Jeff Gordon, it assured itself the one-two victory at the Rolex 24 in Daytona.
However, despite an ideal finish, it wasn’t a perfect day for the team.
Automotive athletes tend to age a little better other sports figures. While Formula 1 drivers tend to be a little younger, the average NASCAR driver is in their late thirties. That means racing retirement can be delayed well-past the comparative norm for an Olympic boxer or linebacker in the NFL.
However, every sport seems to share the common theme of athletes’ complete inability to remain retired after making a public announcement that they were packing it in.
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- Jwee I think it is short sighted and detrimental to the brand. The company should be generous to its locked-in user base, treating them as a resource, not a revenue stream.This is what builds any good relationship, generosity to the other partner. Apple does with their products. My iPhone is 5 years old, but I keep getting the latest and greatest updates for free, which makes me feel valued as a customer and adds actual value. When it is time for a new phone, Apple past treatment towards me certainly plays into my decisions (as did BMW's - so long subscription extracting pigs, its been a great 20 years). Imagine how much good will and love (and good press) Polestar would get from their user base if they gave them all a "68 fresh horses" update overnight, for free. Brand loyalty would soar (provided their car is capable).
- ToolGuy If I had some space I would offer $800 and let the vehicle sit at my place as is. Then when anyone ever asked me, "Have you ever considered owning a VW?" I would say "Yes."
- ToolGuy In the example in the linked article an automated parking spot costs roughly 3% of the purchase price of the property. If I were buying such a property, I would likely purchase two parking spots to go with it, and I'm being completely serious.(Speaking of ownership vs. subscription, the $150 monthly maintenance fee would torque me off a lot more than the initial acquisition cost.)
- ToolGuy "which will be returned as refunds to citizens of the state" - kind of like the Alaska Permanent Fund? Make the amount high enough and I will gladly move to California to take advantage (my family came close to moving there when I was a teen, and oodles of people have moved from CA to my state, so I'm happy to return the favor).Note to California: You probably do not want me as a citizen.
- ToolGuy Nice torque figure.