#Rolex

Starting with the upcoming Rolex 24 Hours of Daytona race, the highest levels of sports car and prototype road racing in the U.S. will operate under a single series. The Grand Am and American LeMans Series racing organizations have merged and are now operating as the United SportsCar Championship, sanctioned by IMSA and controlled by the France family that owns NASCAR and a number of first tier racetracks around the United States. Tudor, Rolex’s less expensive (but still costly) brand of luxury watches, signed on to be the USCC series title sponsor, which will create an interesting situation when the trophies are handed out after the USCC race in Detroit on May 31st. While the USSC has Tudor as a series sponsor, another company that makes watches, Shinola, is a sponsor and “key partner” of the Chevrolet Detroit Belle Isle Grand Prix.