#Re-badge
Doug Drives: Is Old-School Rebadging Dead?
So I got up behind a Dodge Grand Caravan the other day and I started thinking about my youth. This is because, in my youth, the Dodge Grand Caravan was an acceptable vehicle to drive, and not something you were stuck with when Enterprise ran out of full-size sedans.
There are two reasons for this: 1. Back in the day, the Dodge Caravan didn’t really have any competitors, so we didn’t really know that there were better options out there. Honda had the hinged-door Odyssey. Toyota had the weird-ass Previa. It was a mess; more importantly, 2. There were so many different versions of the Dodge Caravan that you were pretty much stuck buying a Dodge Caravan even if you actively avoided buying a Dodge Caravan.
Doug DeMuro
Dec 22, 2015
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