Ford Reveals Literal Hype Machine With Prototype Mach-E

Ford appears to have spent a fortune in order to convince the world that electric vehicles have nearly limitless potential.

Its latest spot promoting the Mach-E (and its current efforts to embrace battery power) include a high-powered prototype boating 1,400 horsepower and some of the most recognizable faces in motorsport attempting to challenge it — or at least help make for some quality entertainment while parodying the scientific method. The marketing campaign is so bonkers, it’s hard to be cross with the company even if Ford had taken the testing more seriously.

While physics-defying electrics aren’t new, they’ve only recently begun making appearances at Ford Motor Company. The Mach-E 1400 — developed in collaboration with RTR Vehicles — is here to drive home the message that the automaker isn’t taking electrification lightly.

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2019 Ford F-150 RTR: Kind of Like the Raptor, Only Not

Having completed a tribute to Vaughn Gittin Jr.’s 900-horsepower drift car with its Series 1 Mustang, RTR is moving onto Ford’s F-150 — delivering something akin to an unofficial Raptor appearance package. As with the coupe, the pickup attempts to provide RTR’s unique blend of automotive style and performance without obliterating drivability. However, we expect a bruiser to arrive later on, since RTR also sells several beefed-up versions (kits, really) of the Mustang.

For now, shoppers will have to make due with Series 2.0 shocks from Fox, 20-inch RTR Tech 6 wheels, 295/55R20 Nitto Ridge Grappler tires, and a throaty exhaust system from Ford Performance. The engine has not been modified. But RTR assured us that the custom grille does improve airflow to the radiator, which we suppose you could brag about in a pinch.

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  • MaintenanceCosts Uh-oh. This is the same mistake Lexus made with the LS 500. People like their large luxosedans stately, not sleek, and you can't make up the difference by making them bigger.
  • FreedMike In the words of my old copyediting prof: "Accuracy! Accuracy! Accuracy!"
  • Eric Here’s a couple of pics.
  • Eric The shock towers have the typical rust, the body is very straight surprisingly , little surface rust at the bottom of the quarter panels but not too bad. The interior isn’t as bad as it looks, I’ll throw on a dash cover and I think it will clean up nicely. I’ve owned an MN12 for almost 20 years now, this is my first fox platform, it’ll be a great restoration project!
  • EBFlex So all the reasons that were present and caused Ford to substantially raise prices less then a year ago are no longer present? What changed? Does it still cost Ford $25K more to make a fake Mustang than it does a comparable Edge? “The Michigan-based company cites “significant material cost increases,”  supply chain issues and changing demand for the new higher prices. ”So those issues are solved?