#ProfitMargins

Because large, powerful vehicles surely play second fiddle to self-driving technology and electric powertrains, right? That sentiment might not hold true in the minds of driving enthusiasts, or even the people in charge of building those vehicles, but that’s the direction the industry’s headed. Greener. Smarter. More soulless.

At BMW, the company’s plan for a cleaner future comes with a steep price tag. In an odd twist, the cost of developing new technologies just might make life more enjoyable for driving enthusiasts in the near future.

Looking for a new Cruze, LaCrosse or Terrain? You might have a bit more money left thanks to some undercutting by General Motors.

BMW is on a roll at the moment. They’ve booted Mercedes-Benz (their most hated rival) off the number one slot in India, they’re making big steps in China and their profit is rising fast. That last point is the fulcrum of this article. You see, profit is where BMW is forecast to have problems. Not lack of profits, but the size of them.