#ProductManagement
The Chinese Are Coming!
Last month, we reported that China’s Great Wall received the EC Whole Vehicle Type Approval (WVTA,) awarded by the UK Vehicle Certification Agency (VCA) for their Coolbear MPV, which makes the car legal for sale in Europe.
Since this approval is lengthy (takes about a year) and costly (even when administered by the VCA, which is known for bargain basement pricing,) the announcement was taken as an intention of Great Wall to enter the European market. Here they come:
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