TTAC Podcast Number Six Has Dropped

Hey there! Need something to listen to this weekend? I have got JUST the thing for you!

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TTAC's Next Podcast: Chatting Cars With Robby DeGraff

The TTAC podcast is back, and we were aggressively Midwest this time around.

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TTAC Podcast Episode 3: New York Auto Show, State of the Industry, and More

The next episode of the TTAC podcast is here!

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Talking Gas Prices and More on the Second TTAC Podcast

Hi there! Remember that podcast we did a few weeks back? Well, we’re back with more.

There’s also more to come.

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Housekeeping: We Have a Podcast Now

One of my hopes as editor of this august site has been to get a podcast off the ground. It was a back-burner idea for years, then Matt and Steph and I recorded a trial run in 2020.

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Tuning In: Nielsen Podcasting Study Shows Promise for Automotive Advertisers

When I was a young lad, I had a box set of the goofball quiz show You Bet Your Life. Hosted by deceased comedy legend Groucho Marx, the program aired on both television and radio just as they were beginning to swap roles in terms of market dominance in the mid-20th century.

After ribbing guests, Marx would pause to acknowledge the sponsor. More often than not, they were Chrysler products — especially the now defunct DeSoto brand. While I had no idea if Groucho actually cared about the cars beyond the paycheck they offered, something about the format of having someone you actually liked pushing the product stuck with me. I’ve been a fan of DeSoto for years, despite having been born decades after it stopped existing as a brand.

It seems things might be coming full circle. With television now losing prominence to the internet, advertisers, in search of new avenues for income, and have stopped at podcasts. A recent Nielsen study estimated that roughly half of would-be vehicle shoppers visited a website for more information if they heard about it via an audio-focused medium with a strong personality behind it.

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  • Bobbysirhan Direct injection cuts certain emissions that were already so small as to be completely meaningless, but it introduces particulate emissions that aren't a problem on port-injected engines. Stay tuned for a particulate emissions panic to be used as a justification for banning all of the ICE engines produced under recent EURO emissions standards tiers.
  • Kosmo I want to know why Mazda thinks anybody is interested in multiple teasers on a CUV!
  • Namesakeone Please ask the Mazda representative this: Will Mazda ever make cars (besides the 3 and the MX-5) again? I know SUVs and crossovers are all the rage and sell so well and are so profitable, but Mazda made its reputation on sports cars and sedans and coupes that were interesting to drive. Not everything has to be a vehicle that looks like what every other manufacturer is selling. Mazda has enough SUVs in its lineup. Give the enthusiasts something.
  • Ollie Read closer, I wrote $0.15 every 4 miles. I dare say a Dodge Challenger Hellcat will challenge a Model 3 in only one aspect that has any interest to me — raw acceleration. Although I have not ever been in one, I imagine a pretty miserable experience would await in comparison to my quite, smooth & comfortable M3. If I wanted that kind of raw power and the comforts mentioned, there is always the Tesla Plaid.
  • Jesse The math doesn't check out on their claims. The closest I could come to making their numbers work was by comparing a Hummer EV pickup that was unloaded that was charged in Hawaii at double the national average price of electricity to a Toyota Camry at the national average price of gasoline. Hardly an apples to apples comparison. I have ran the numbers here in washington state at my price of 8 cents a kwHr and I can drive a 2022 model s almost 500 miles for the price of driving a Toyota Camry with a 4 cylinder 100 miles.