Toyota Owners in the Great White North Finally Get Their White Paint

A friend once had a ’94 Olds 88 with delaminating paint, souring the Olds ownership experience and causing him to pine for his recently departed ’86 model. The newer model’s hood and trunk lid looked like hell, but at least he wasn’t alone in his misery (there were a lot of peeling 1990s GM cars on the road at the time).

Toyota owners, on the other hand, are used to bragging about their vehicles’ longevity, dependability, and solid resale value, making issues like peeling paint a black eye in an otherwise wholesome relationship. It’s worth noting that they’re among the most loyal customers on the market.

These owners will be happy to hear the automaker plans to cover the cost of applying a whiter shade of pale to the exterior of their older Toyota models.

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