Driving Dystopia: German Automakers Keep Reimagining Vehicle 'Ownership'

Volkswagen recently announced that it plans on making massive amounts of money by introducing more vehicles with over-the-air updates (OTAs), many of which will be able to store and transfer personal profiles so that users can effectively just rent their vehicles for eternity. Additionally, VW has suggested future models will have ability to lock features (that have already been physically installed) behind a paywall that users can unlock via subscription services — things like heated seats, satellite navigation, or even the vehicles top speed.

“In the future, our customers will buy, lease, share or rent cars just for a weekend, and we can use software to provide them with whatever they need over the air,” VW brand’s sales chief Klaus Zellmer said during an online presentation held on Tuesday. “The ID family has been designed for further development, with OTA updates to improve the software’s performance and tailor it to our customers’ needs.”

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  • FreedMike I guess some folks are just bound and determined to drive around with a grenade in their steering wheel.
  • FreedMike Bit dear, but these might have collector appeal, particularly one with 20,000 miles (assuming that's not a doctored figure) that hasn't had the full "whip" treatment.
  • Adam4562 I have Bluetooth in my car , the name comes up and I answer . It goes through the speaker. I’ll text on a stop sign or red light . If it’s really urgent hill pull over .
  • Dukeisduke I'll pick up my phone and look at a text or something else while at a red light, but when the light turns green, the phone gets put down.
  • Dukeisduke Haven't some cars been recalled multiple times (replacement airbags being recalled).