Wired has some fantastic coverage of Aptera’s coming-of-age struggles, which have been come to a head since the firm received permission to tap the federal ATVM loan program, the most important rite of passage for boutique EV startups. In short, the auto industry insiders led by Paul Wilbur, formerly of Ford and Chrysler, were delaying production for reasons that made little sense to the firm’s founders. One passage by Wilbur poignantly indicates the nature of the rift:
For months we have been receiving important feedback from you, our depositor community, and we have come to realize there were flaws in our initial product assumptions — specifically as it pertains to satisfying the needs of real-world consumers. Our greatest degree of learning came just a few months ago when we asked all of you to participate in a brief survey. This critical piece of research requested insights about your expectations for our company and our products, and we discovered a notable disconnect between our product plan and realistic expectations. Some modifications had to be made. For example, you helped us realize that some trade-offs for convenience (like being able to grab a burger in a drive-thru) might be necessary to make the ownership experience more palatable, even if it cost us a couple tenths of a point on our drag coefficient.
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- Peter Just waiting for Dr. Who to show up with his Tardis, and send these things back to the hellish dark dimension from which they came.
- W Conrad I'm not really a truck person, but even I would consider one, I'd never get a CyberTruck in a million years. It's butt ugly.
- NotMyCircusNotMyMonkeys par for the course teething pains. makes me wonder what it was like 100+ years ago trying it with lead acid at the time. steam cars were also a thing back then :)
- NotMyCircusNotMyMonkeys people vote with their dollars. im not giving any to a jew hating aspie with a pube beard :)
- Astigmatism As someone with the means, the home charger, and an EV already in the household: God, no. If I wanted an electric truck, would get the Rivian over this thing eleven times out of ten. Even leaving Musk's personality aside, the Cyber Truck is the automotive equivalent of $1000 designer sneakers - they just make you look like an insecure jerkwad.