McLaren's Planned Plug-in Will Be Named Artura

McLaren Automotive has decided on a name for its upcoming plug-in hybrid. But we know you don’t care much about premium automobiles reserved for people with more money than sense, so we’ll keep this one brief.

Formerly referred to as the P16, McLaren’s new PHEV will be called the Artura. The name, which is of Celtic origin, is supposed to denote nobility. While we cannot say for sure, the brand may be dropping hints as to the type of customers it’s targeting — because the model will no doubt come with a princely sum.

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  • Kwik_Shift_Pro4X I wonder if Fiat would pull off old world Italian charm full of well intentioned stereotypes.
  • Chelsea I actually used to work for this guy
  • SaulTigh Saw my first Cybertruck last weekend. Looked like a kit car...not an even panel to be seen.
  • GregLocock Bear in mind this is purely a branding exercise and has no significant input from AM. Buying one of these is like buying a Pink Floyd T shirt, no Dave and Nick didn't personally sew it up for you.
  • Lou_BC This is the sort of thing that lands 15 billion dollar Honda investments in Canada. One political party tries to undo everything the other one has done.