Scion Monospec Strategy Continuing for 2017, Trims May Arrive for 2018
Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing.
By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach.
For the 2017 model year, that monospec approach will continue, but Toyota is evaluating its future. Also, Scion’s no-haggle pricing model won’t be surviving the transition to Toyota.
Lexus Will Test No-haggle Pricing at Some of Its Dealers
Taking a page from the old Saturn playbook, Lexus will test no-haggle pricing at a dozen dealerships this year, according to the Detroit Free Press.
The pricing strategy will apply to new and used cars, and service and maintenance at the dealers.
According to Lexus general manager Jeff Bracken, no-haggle pricing could be initially difficult.
“The dealer has to be willing to let the customer walk away or word gets out and the model falls apart,” Bracken told the Detroit Free Press.