#NissanSentraNismo

Nissan is about to embark on a global expansion plan that would double the number of models wearing the NISMO performance badge. The brand says that it is aware that enthusiasts only make up a small fraction of prospective buyers, but it doesn’t want to ignore them — especially in segments where NISMO hasn’t left much of an impression. For North America, that means trucks. However, Nissan says the it is seriously considering adding the emblem to crossovers, MPVs, and even minivans. Assumedly, since the Quest was retired in 2016, the company is referring to new models.

The timeline for the tuner sub-brand has set for itself wraps in 2020. By then, Nissan wants 100,000 NISMO specific sales annually, up from last year’s 15,000. How it plans to accomplish that is slightly worrying, however.

Imagine a world without war. More specifically, imagine a world without the horsepower war that has dominated the automotive landscape over the past fifteen years.

It’s easy if you try. The Corvette would still have 350 horsepower; mid-engined Ferraris would have about 400. The Mustang? 260 raging ponies. Most pickup trucks would have under three hundred horses, and some would have fewer than two hundred. The V12-powered Mercedes sedans would have just a bit more than half the puissance they currently possess. The Subaru STi would have 300 hp to humiliate the VW GTI’s 200 hp, while the top-spec Nissan Sentra would send 180 hp through a six-speed manual, about which a big deal would be made.

Perhaps you experienced a bit of cognitive dissonance while reading that last sentence. After all, the current Subaru STi has 305 horsepower now, facing the 210 horsepower of the GTI, and the just-announced Sentra Nismo is expected to put out 188 ponies. Compared to their turn-of-the-century ancestors, both of those cars actually have a worse power-to-weight ratio today. And while the new Civic Si is expected to put up a slightly better number than the 2006 Civic Si, it’s going to come from a 1.5-liter turbo engine that will likely be stressed to the gills, not a tuned-down variant of the Type-R’s two-liter.

So, while the wealthy car buyers among us are enjoying an era of unprecedented power in their sports cars, SUVs, and big sedans, the entry-level buyers are being asked to do more with less. Sounds familiar, right?