QOTD: Which Niche Survives at Mercedes-Benz?

As cost-cutting born partly of stricter environmental mandates take hold across the industry, low-volume specialty cars and less-popular body styles are getting a rethink. Model lines are being consolidated or dropped, leaving the consumer with less choice than before.

At Mercedes-Benz, which currently fields a dizzying array of vehicles spanning the gamut (minus the pickup segment), the future holds less selection for the consumer who likes to go his or her own way. Bound for the chopping block are the stately S-Class coupe and convertible, and two four-doors also look to be on the way out.

We’ve arrived at a Sophie’s Choice moment.

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TTAC Product Planning Advice: The Kia Stonic and Soul Edition

It seems so obvious as to be unmistakable. You’ve been selling an unexpectedly successful Kia Soul for nearly a decade, turning it from what was thought to be a niche-market idea into one of your most popular products.

Do that again.

Hence, here cometh the Kia Stonic. It’s not bound for America, at least not yet, but the Stonic serves elsewhere as the Kia version of the Hyundai Kona. Only unlike the Kona, the Stonic is — like the Soul — a front-wheel-drive subcompact-based “utility vehicle.”

Cargo volume? Virtually identical, at 12.4 cubic feet for the Stonic and 12.5 cubic feet for the Soul. Pricing? In the United Kingdom, the Soul stretches from £14,310 to £23,565, starting slightly below the Stonic’s £16,295 entry point and rising above the Stonic’s top-spec £20,495 price.

This overlap in price, mission, and size is exactly what the doctor ordered, so we have a few vital recommendations for Kia’s rivals.

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Mercedes-Benz's Smallest Droptop Ready for a Date With Death: Report

Remember when the boxy little Mercedes-Benz SLK roadster bowed with its innovative retractable hardtop back in 1997? The model provided Germanophiles with an alternative to the BMW Z3 and gave the brand a healthy injection of youthful, downmarket sportiness.

Well, the recently refreshed two-seater — which adopted the SLC moniker for 2017 — seems to be running on a combination of gasoline and borrowed time.

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  • SCE to AUX With these items under the pros:[list][*]It's quick, though it seems to take the powertrain a second to get sorted when you go from cruising to tromping on it.[/*][*]The powertrain transitions are mostly smooth, though occasionally harsh.[/*][/list]I'd much rather go electric or pure ICE I hate herky-jerky hybrid drivetrains.The list of cons is pretty damning for a new vehicle. Who is buying these things?
  • Jrhurren Nissan is in a sad state of affairs. Even the Z mentioned, nice though it is, will get passed over 3 times by better vehicles in the category. And that’s pretty much the story of Nissan right now. Zero of their vehicles are competitive in the segment. The only people I know who drive them are company cars that were “take it or leave it”.
  • Jrhurren I rented a RAV for a 12 day vacation with lots of driving. I walked away from the experience pretty unimpressed. Count me in with Team Honda. Never had a bad one yet
  • ToolGuy I don't deserve a vehicle like this.
  • SCE to AUX I see a new Murano to replace the low-volume Murano, and a new trim level for the Rogue. Yawn.