The Untapped Potential of Wrangler

Jeep is a pillar of financial strength for FCA. The brand is poised to deliver its sixth consecutive year of growth. Even if you despise the Compass and Patriot, it would be difficult to argue that Jeep CEO Mike Manley has been anything but a good steward of the brand.

But how is Jeep going to keep its 6,500 UAW members in Toledo working after 2017 when the Cherokee departs and there’s a gaping 240,000 unit hole to fill? Uncertainty over how this gap will be filled, in conjunction with the failure of union negotiators to eliminate the two-tier wage system, were the primary factors in a strong no vote from UAW members in Toledo last week. Nonetheless, FCA has a unique opportunity to address their workforces’ legitimate concern over job security, give consumers what they want, and find new homes for Jeep products across the globe.

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  • Probert Just to note: The suspension and braking system have been massively upgraded to match the drivetrain performance.
  • MaintenanceCosts They are trying to compete straight across with the BMW iX and Volvo EX90 on price. With a Kia (Boyz) badge. Good luck with that.In the $65k range there would be a case.
  • 28-Cars-Later Minivan Grand Tourer... yes really we needed that.
  • Lorenzo I'd say most cars built before 2000, if in good shape, and not known money pits, would be a good bet. Just be prepared to do a lot of routine maintenance - everything is rebuildable at moderate prices, and give up the the living room entertainment center, which doesn't belong in a vehicle anyway.
  • Lorenzo The saddest part is that Chrysler used to own the Lancer nameplate, and gave it to Mitsubishi. Not even the stretched K-car of the '80s could ruin the name, but Mitsubishi did.