#NextGen

Next year, BMW plans to equip all plug-in hybrid models with a standard function that automatically switches the automobile into electric mode whenever it enters an area designated for emissions-free driving. While the change is universal, the feature won’t get much action in the United States where government-mandated electrification is less pervasive than a Europe or China.

Still, that’s a sizable chunk of the brand’s global market. Hoping to appeal to it, Bavarian Motor Works went on an electric kick for Tuesday, announcing the electrically powered Motorrad Vision DC Roadster motorbike, Vision M Next Concept, testbed “Power BEV” drive units, upgrades to the BMW Intelligent Personal Assistant, and a bunch of other tech hand picked for the unsettlingly trendy #NEXTGen event.

However, the “eDrive Zone” PHEV geofencing system was one of the few items that has been scheduled for production. Unfortunately, it’s going to incorporate some gamification into the driving experience — making us suspicious of BMW’s ultimate goal.

As part of BMW’s big #NEXTGen event, the Vision M Next concept shows what the future of “The Ultimate Driving Machine” will look like. This comes in conjunction with an announcement that the targeted 25 electrified models are being pulled ahead by 2 years, to 2023.

BMW Group’s latest innovations in areas of design, autonomous driving, connectivity, electrification, and services are being showcased at the #NEXTGen event. According to Adrian van Hooydonk, Senior Vice President BMW Group Design, “the BMW Vision M NEXT demonstrates how state-of-the-art technology can also make the experience of driving yourself purer and more emotionally engaging.”