NADA 2015: The Keynote Was About More Than Jeb Bush

When I went to the NADA Convention and Expo last week, the opening general session was something I didn’t want to miss, largely since Jeb Bush, brother of George W. Bush, son of George H.W. Bush, and a former governor of Florida, was giving the keynote address. Mainstream news outlets interpreted his speech in front of NADA as a signal that he was possibly planning a run for president. Consequently, I wanted to hear his (partial-politicking? semi-stump? kind of-campaign?) speech and the subjects it would concentrate on. However, I would have to sit through a lot more before I learned that Jeb Bush was “seriously considering the possibility of running.”

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NADA 2015: I Was At a Convention Full of Auto Dealers and Lived to Tell the Tale

Last week, I snagged a press pass to the 2015 National Automobile Dealers Association Convention and Expo in San Francisco. That’s right, San Francisco, one of the least car-friendly places in the country, if not the world. Dealers would have to rely on buses to get to their hotels and a few landmarks. They would have to use public transport to go shopping. And they would have to contend with an area of the country trying to “disrupt” their business model with the likes of Tred and Tesla, both of whom didn’t have exhibits at the event.

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NADA Conference 2015: Here's the Background Behind That MTV Study on Millennials and Cars

Over the past weekend, you’ve probably seen the summaries of press releases interspersed with some topical discussion reports of an MTV study on millennials’ attitudes towards cars on outlets from USA Today to Jalopnik to even MTV’s own website. Well, I was present at the press conference where MTV executives presented the results and was left with much more to write about, from how the survey was conducted to the recommendations that were presented to both manufacturers and dealers about how to court millennial customers.

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  • Ravenuer 15 Overpriced Vehicles? I'd say they all are.
  • Ravenuer Bought a new 96 GXE. Paid $25002 for it. Hands down the best, most reliable car I ever owned! Put 300k on it with only minor repairs. Miss it.
  • Bfisch81 My friend's mom bought a fully loaded 96 and I remember really liking it. I still thought my granddad's 89 was cooler and sportier but the 96 felt more luxury which wasn't a bad thing in and of itself.
  • Art Vandelay Battery issues aside, I didn’t hate it. I’d have just been paying for range I didn’t need.
  • THX1136 Saying that because 'marked up' vehicles are selling means they are not over priced assumes the folks paying over MSRP know that they are paying more than the manufacturer price set for the vehicle and are happy to do so. I'm guessing in some instances it may be the buyer is ignorant of the situation - or buys with a 'I gotta have it now, I can't wait' attitude. As others have mentioned if one does the work to find a fair price, they don't have to pay an inflated price. Laziness enters into the equation too. But I would agree, generally, that if folks are paying an unreasonably high price they must be okay with that. If demand drops significantly, prices would moderate. Big if.