QOTD: Is It Time to 'Save the Car Names'?

It’s not a secret most of us at TTAC are not, to put it charitably, overly enamored with the current crop of alphabet soup adorning the trunk lids of most new cars today. The market has endured alphanumeric model names for years, but at least, say, in the ‘80s and 90s there was a very good chance the numbers stood for engine displacement. Not anymore.

This is why I am glad Kia has chosen to simply make up words for its new product. The Stonic is allegedly a portmanteau of ‘speedy’ and ‘tonic’. All right, then. At least it’s not the 6000SUX or something.

Automotive history is littered with many great and bizarre names. Here’s a few:

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  • Daniel J Cx-5 lol. It's why we have one. I love hybrids but the engine in the RAV4 is just loud and obnoxious when it fires up.
  • Oberkanone CX-5 diesel.
  • Oberkanone Autonomous cars are afraid of us.
  • Theflyersfan I always thought this gen XC90 could be compared to Mercedes' first-gen M-class. Everyone in every suburban family in every moderate-upper-class neighborhood got one and they were both a dumpster fire of quality. It's looking like Volvo finally worked out the quality issues, but that was a bad launch. And now I shall sound like every car site commenter over the last 25 years and say that Volvo all but killed their excellent line of wagons and replaced them with unreliable, overweight wagons on stilts just so some "I'll be famous on TikTok someday" mom won't be seen in a wagon or minivan dropping the rug rats off at school.
  • Theflyersfan For the stop-and-go slog when sitting on something like The 405 or The Capital Beltway, sure. It's slow and there's time to react if something goes wrong. 85 mph in Texas with lane restriping and construction coming up? Not a chance. Radar cruise control is already glitchy enough with uneven distances, lane keeping assist is so hyperactive that it's turned off, and auto-braking's sole purpose is to launch loose objects in the car forward. Put them together and what could go wrong???