#MotorcyleDealers

It was called The Automobile Information Disclosure Act of 1958 and it was sponsored by Almer Stillwell Monroney, the Senator from Oklahoma who preferred the colloquial nickname “Mike” and whose other legislative priority in 1958 was to create the FAA.

We owe Mike Monroney a lot. He was from that long-discredited and long-forgotten breed of old privileged men who believed there was such a thing as the public interest and that they had a genuine duty to act in that public interest. As with Rudolf Diesel, history has paid him the supreme compliment of omitting capitalization — it’s common for “monroney” to be used in correspondence or business as a mere noun denoting the window sticker in a new car.

We take the monroney for granted nowadays. There are few of us left alive who can remember the days when a car did not have its price and equipment fully and forthrightly glued to the inside of its rear passenger window. In fact, very few of us take the window sticker at all seriously. Everybody knows that in the modern car market the dealer invoice is the “real” sticker, unless you’re talking about a Ferrari or something where the MSRP is just a starting point for further discussions based on one’s history with the marque, the dealership, and/or Goldman Sachs. But the protection and information offered by that label in the window is real, it is meaningful, and it is absolutely critical to any remotely ethical business transaction between the dealer and the consumer.