Ford Design Exits and Entrances

Ford design leader Moray Callum is taking his pen and going home.

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Callum: No 'Visual Connection Between Lincoln And Ford'

For the longest time, there wasn’t much difference between Lincoln and Ford in the design game, consumers hardly seeing much difference between an MKZ and a Fusion despite the former’s premium price. Ford global design boss Moray Callum is drawing a line in the sand as far as that is concerned.

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Ford's Design VP J Mays Retires, Replaced by Moray Callum. Mfg and Labor Chiefs Also Retire.

Three of Ford’s most senior and veteran executives are retiring, global design chief J Mays, North American manufacturing head Jim Tetreault and Martin Mulloy, who is in charge of labor relations. Mays’ replacement will be Moray Callum, design director for Ford’s North American operations. All three men had important roles in turning Ford around. Mulloy negotiated contracts with the UAW that were critical in reducing costs, while Tetreault had a big hand in reshaping Ford’s manufacturing strategy towards efficient and flexible factories. Mays has supervised the styling the cars and trucks that have helped turned Ford’s fortunes around, implementing Ford CEO Alan Mulally’s “One Ford” directive in a visual sense. He also had an important role the shape of the Jaguar XK and XF, developed while Ford owned that brand.

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  • Daniel J I generally love colors outside of the normal white, black, or silver. The biggest issue we've had is Mazda tends not to put the colors we want with the trim or interior we want.
  • Daniel J If you believe what Elon says, he said on X that the plan is expand at current locations and make sure that the current chargers are being maintained. Like I said on the previous thread on this, they probably looked at the numbers and realized that new chargers in new places aren't cost effective.
  • Daniel J How is this different than a fully lifted truck? I see trucks rolling off the lot with the back lifted already, and then folks get the front lifted to match. Are there specific "metrics" at how high they can and can't be? The example shown has the truck's front lifted more than normal, but I've seen these around here where the backend is dropped and the front end is at a regular height.
  • Theflyersfan I think color is FINALLY starting to return to car lots. After what seems like over a lost decade of nothing but shades of gray, whites, and black, I'm seeing a lot more reds and blues creeping into luxury car lots. Except Audi and Volvo. They still have at least 6-8 shades of gray/silver. But they at least have a nice green. Honda and Acura seem to have a bunch of new colors. And all carmakers need to take a serious look at the shades of red seen at the Alfa Romeo lot and tell themselves they want that because that looks amazing.
  • Bd2 Well, it's no Sonata, nor does it have the panache of the Optima.