#Model3

Tesla is adding seven new colors for Model 3 and Model Y vehicles sold in the United States. However, it’s not new paint you’ll be getting. The automaker has instead decided to utilize urethane-based wraps similar to vinyl wraps available on via aftermarket companies. While this is a convenient way for the automaker to offer new colors without having to upgrade factory paint booths, Tesla is asking quite a bit of money for these wraps.

Tesla clearly isn’t just a car manufacturer anymore - it’s a buzzword. For some, it’s a synonym for disruption and innovation; for others, that disruption and innovation aren’t all that welcome. And Tesla’s existence is inextricably linked to politics, the ongoing “Full Self Driving” soap opera, and the Almighty’s gift to headline writers himself, Elon Musk. All of this tends to polarize people into “Love Tesla” and “Loathe Tesla” camps, but I think both camps would agree about the brand’s impact - the company has revolutionized the way mass-market cars are designed, powered, and sold.

There’s never any shortage of topics to discuss about Tesla – whether it’s nattering about Musk’s behavior, the company stock price, or its hands-off driving aids allegedly causing a pile-up on a busy motorway. 

This morning, a pundit tweeted they saw beaucoup de Tesla sitting idle at a Hertz location, suggesting the company may be stuffing rental channels in a bid to inflate sales. In quick succession, it then became clear that Tesla has slashed prices on all its models – big time.

After what seems like an eternity of supply chain troubles and other assorted headaches driving the price of new and used vehicles through the proverbial roof, Tesla – of all manufacturers – could be signaling a reversal in market trends. According to recent numbers, the average price of a used Tesla has cratered – and there’s plenty of money on the hoods of new ones, too.

Last night, Tesla held a “ Cyber Rodeo” to celebrate the Gigafactory that’s opening in Austin, TX. The invitation-only event saw thousands of attendees, fireworks, a drone light show, Elon Musk in a cowboy hat, and a list of manufacturing promises so long that you almost have to believe that one of them will actually come true.

Among these were claims that Cybertruck would undoubtedly enter into production in 2023, along with the similarly delayed electric semi and Roadster. The CEO also touted Tesla’s often-criticized Full Self Driving (FSD) as poised to revolutionize the world after its public beta test is expanded later this year. Robotaxis are also said to be in the works and a humanoid robot, named Optimus, will help usher in “an age of abundance.”

The National Highway Traffic Safety Administration (NHTSA) has announced it is investigating 416,000 Tesla vehicles after receiving 354 individual complaints of unexpected braking.

America’s largest purveyor of all-electric vehicles was forced to cancel its push of version 10.3 of its Full Self-Driving (FSD) beta software last fall after receiving reports that it was creating problems for some users. Drivers were complaining that the update had created instances of phantom braking after the vehicle issued false collision warnings. However, things only seemed to get worse as complaints to the NHTSA grew more frequent after bumping FSD back to an earlier version.

Tesla is recalling 54,000 cars equipped with its Full Self-Driving (FSD) software over a feature that allows vehicles to roll through stop signs under the right conditions.

While technically still in beta and incapable of legitimate (SAE Level 5) self-driving, the software suite has been a premium item on Tesla products for years. Introduced in 2016, FSD was originally a $3,000 addition to the company’s $5,000 Autopilot system and allowed customers to financially embrace the promise of total automotive autonomy that’s supposedly forthcoming. Features have improved since 2020, when the public beta was officially launched, however the company has remained under criticism for failing to deliver the goods. Among these were allegations that the latest version of FSD allowed vehicles to conduct rolling stops through some intersections. The issue resulted in the public flogging of Tesla online and subsequent recall.

With electric vehicles getting a lot of press, you might be wondering which models are scratching consumers in all the right places.

According to J.D. Power’s U.S. Electric Vehicle Experience Ownership Study, the Kia Niro EV is the best thing the mainstream BEV market currently has to offer. The Korean model garnered a satisfaction rating of 744 points out of a possible 1,000. However, it wasn’t the top dog overall. That honor fell to the Tesla Model 3, which achieved a score of 777 points — besting the industry average for premium electrics by a whole seven points.

The National Highway Traffic Safety Administration (NHTSA) has launched a formal investigation into 580,000 Tesla vehicles sold since 2017 that allowed customers to play video games inside the vehicle. The company has allowed users to play a variety of games while vehicles are in park, some of which allowed drivers to use the steering wheels and pedals as part of the controls, for quite some time. But an over-the-air software update permitted a few of them to be launched while the car was in motion by the passenger in the summer of 2021. Called “Passenger Play,” the service was limited to games that only used touchscreen controls.

It’s since been axed, however, regulators have taken an interest following some manufactured outrage. The NHTSA has faulted the feature as part of the ongoing distracted-driving problem in an attempt to link it to its crusade against Autopilot. The agency has launched a preliminary investigation into 580,000 Tesla Model 3, S, X, and Y vehicles to determine if they’re attention-sucking deathtraps.

A report by the Washington Post is detailing the lawsuit being brought against Tesla by a worker at its Fremont factory. Jessica Barraza, who has been working as a production associate on the Model 3, alleges a string of sexual harassment incidents suffered while working at the California automaker.

Tesla shares took a dip on Tuesday after Tesla CEO Elon Musk tweeted that its deal to provide Hertz with 100,000 electric vehicles had not been ratified with the signing of a contract. While this normally means the deal had not been finalized, the language used by Musk almost makes it sound like whatever Hertz had been claiming previously didn’t even matter.

“You’re welcome! If any of this is based on Hertz, I’d like to emphasize that no contract has been signed yet,” the CEO said in reference to Tesla’s share price pitching upwards by over 8 percent. “Tesla has far more demand than production, therefore we will only sell cars to Hertz for the same margin as to consumers. Hertz deal has zero effect on our economics.”

After managing to avoid what appeared to be certain death, Hertz has decided to purchase 100,000 Tesla vehicles before the end of 2022. Considering the firm was filling out Chapter 11 bankruptcy forms this time last year, the estimated $4.2 billion expenditure designed to ensure that 20 percent of its global fleet is electric does feel slightly frivolous. But Hertz says it’s getting out ahead of the curve and is interested in becoming a “mobility company,” rather than a business that just rents people automobiles.

The National Highway Traffic Safety Administration (NHTSA) has been keeping tabs on Tesla’s Autopilot for years, sometimes giving crashes involving the system a bit more attention than they otherwise would have. But the extra scrutiny seemed to dissipate as practically every automaker on the planet introduced their own advanced driving suites and Telsa seemed to preemptively adhere to fast-approaching government regulations (and industry norm) by introducing driver-monitoring cameras.

On Friday, the NHTSA returned to business as usual and announced it had opened a preliminary evaluation of Autopilot to determine if there were any problems with the system. The agency has claimed it received at least 11 verifiable crash reports since 2018 where a Tesla product struck at least one vehicle that was already at the scene of an accident. It’s sort of a weird metric but allegedly worthy of the NHTSA wanting to look into every model the company produced between 2014 and 2021. However, actually reading the report makes it sound like the agency is more preoccupied with how Tesla’s system engaged with drivers, rather than establishing the true effectiveness of Autopilot as a system.

This year has already seen price increases across the board, thanks largely to the supply crisis created in the wake of our response to the pandemic. As it turns out, shutting down the global economy wasn’t ideal for maintaining business as usual and nobody in charge seems all that interested in returning things to normal. Automotive prices have become particularly troublesome, as manufacturing costs have risen and a deficit of product has made this a seller’s market.

Tesla has been raising rates all year, particularly on its higher-volume models. By June, price bumps had become so common with the brand that CEO Elon Musk had to address the matter. He blamed industry-wide supply chain pressures, noting that raw materials had become particularly costly. While a totally rational explanation, there are problems with it when you realize those end-of-line price hikes aren’t being extended to China.

The Chinese Communist Party seems to have it out for Tesla. Following bans that prohibited the brand’s vehicles from parking themselves anywhere near a military base, China’s government has decided to recall over 285,000 Tesla automobiles sold in the country. We’ve also seen state-run media outlets begin branding the automaker as irresponsible and arrogant amid consumer protests some are concerned might have been staged for political reasons. Though it’s painfully hard to get inside the head of the CCP while you hope for concrete evidence of any of the above. Propagandizing and censorship have reached a level where just about everyone is having difficulties distinguishing up from down.

What is certain, however, is that Tesla’s regional volume has taken a noteworthy hit in 2021 despite sales more than doubling the previous year. While this may have nothing to do with the bad publicity and recall campaigns, we’re betting the latest example — which pertains to customers misusing Autopilot — won’t help matters.